Meet the Team

Martin Roddis

Chief Elephant Officer

I consult, create and deliver innovative content to help organisations build foundational skills when interacting with the bereaved. I co-created the Grief First Aid course for Cruse, raising awareness of grief in the workplace, and fulfilling the Cruse goals to educate, campaign and support people who are grieving. I have been a Cruse trainer for several years, training hundreds of volunteers. I also developed, created and delivered the pilot for Cruse’s support service for those bereaved by suicide. As a therapist I integrate a number of therapeutic approaches, including REBT, ACT and clinical hypnotherapy.

Trudie Bamford

Creative Genius

I’m in the business of connection. It’s my job to listen to people’s stories, and find ways to translate them into lasting change, both on a one-to-one basis, and in the wider social context. I specialise in supporting people who have experienced traumatic bereavements, such as suicide or drug overdose, and I worked on developing the Cruse Bereaved By Suicide pilot alongside Martin. I bring my lived experience of losing family to suicide and drug overdose to the work I do. I’m trained in crisis intervention, and my work is trauma-informed. I’m also a trainer, writer, and researcher.


Let’s get more personal…. Here are some of the words that have been used to describe us:

Irrepressible, passionate, courageous, creative, empathic, gutsy, far-sighted, unstoppable, daring, insightful, generous, visionary

And here we are in our own words…..