Marketing & Content Support for Therapists

Great therapist. Empty calendar. What’s missing?

You’ve trained for years to help people, but no one showed you how to make it easy for them to find you.

You’re not alone. Every year, hundreds of new counsellors leave training ready to practise but unsure how to stand out, find clients, or talk about what they do in a way that will resonate with clients, without feeling too “salesy”, or full of all the lovely jargon we have within the therapy space.

That’s where I come in.

Evelyn Gascoyne – Therapist in Training & Marketing Specialist

I’m Evelyn, but you can call me Evie. I’ve spent the past decade building my skills in writing and communications, first through my BA and MA, and then in my professional career through hands-on marketing, communications, and strategic content management roles.

I’m also training as a therapist, which means I understand your world, I get where you’re coming from and I know how icky it can feel to try and market yourself with more traditional, “salesy” methods. But don’t forget: you already know how to speak to your clients in a way that builds trust, feels authentic, and establishes a solid foundation for the therapeutic relationship. Not sure how to translate that across into marketing? That’s what I’m here for! Reach out, I’d love to hear from you.

How I Can Help

  • Website copywriting & content refresh
  • SEO & local search optimisation
  • Directory listing rewrites (BACP, Counselling Directory, Psychology Today etc.)
  • Brand voice & positioning, finding the words that feel like you
  • Social media content planning & creation
  • Blog & article writing to build trust and authority
  • Email newsletter setup & copywriting
  • Lead magnet creation (downloadable resources to grow your mailing list)
  • Analytics setup & basic training
  • Content calendars & launch plans

Packages:

🌱 Quickstart – £150

For brand new therapists who want to get started with marketing.

  • Rewrite of 1 directory listing (BACP, Counselling Directory, or Psychology Today etc.)
  • 30-min consultation on establishing tone and USPs
  • Rewrite of home page (or 1 other web-page)
  • Quick-start guide that details how to keep the momentum going and possible next steps you can take.

🌱 Starter Presence – £350

Get your essential online presence in place.

  • 30-min consultation on establishing tone, USPs, and ideal audience 
  • Directory listing rewrite (up to 2)
  • Review of web content (up to 10 pages) and 30-min feedback call
  • 2-page refresh on website 
  • Guide that details how to keep the momentum going and possible next steps you can take

🌿 Growing Your Reach – £550

For therapists ready to be found by the right clients.

  • 45-min consultation establishing tone, USPs, ideal audience, and goals for your business
  • Up to 3 directory listings rewritten
  • Review of web content (up to 15 pages) and 30-min feedback call
  • 3–5 pages website copy rewrite
  • 2 professionally written SEO blog posts

🌳 Full Online Makeover – £1,200

Everything you need for a confident, client-friendly online presence.

  • 45-min consultation establishing tone, USPs, ideal audience, and goals for your business
  • Directory listing rewrites
  • Review of web content (up to 20 pages) and 30-min feedback call
  • Website copy (up to 8 pages) including rewrite and new content
  • SEO strategy & tracking for 3 months with insight report
  • Social media content plan (1 month)
  • 3 blog posts + 1 lead magnet (e.g. downloadable PDF to get email addresses)

✨ Build From Scratch – £750

For therapists with no website, no listings, and no clue where to start, we’ll create your whole online presence from the ground up so you can launch with confidence.

  • 60-min brand clarity consultation (niche, tone, USPs, ideal clients)
  • Creation of copy for 2 directory listings (BACP, Counselling Directory, or Psychology Today etc.)
  • Website copywriting (up to 5 pages) – Home, About, Services, Contact, plus one other of your choice
  • SEO basics setup (keywords, meta descriptions, Google Business Profile)
  • Social media starter plan (platform choice, posting guide, first post ideas)
  • Guidance on images & visuals so your brand feels authentic and approachable
  • Quick-start guide to help you maintain momentum post-launch

🌸 Ad-hoc or Hourly Support – £50/hr

For small jobs, updates, or one-off advice.

How It Works:

1. Free 20-minute chat – We’ll talk about where you are now, what you already have, and where you want to be.


2. Choose your package – Or build a custom one, get in touch to discuss what you’re looking for and we can give you a quote that is specific to you!


3. Work together – I’ll keep things simple, supportive, and stress-free, so you can get back to your clients while I get your marketing up and running.